WHAT I DO

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ADVISE

I've been in the seat.

I work directly with founders, CEOs and leadership teams on growth, strategy, marketing, organizational problems and the messy stuff that doesn’t fit neatly into a PowerPoint.

HOW I HELP →

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INVEST

Capital + experience.

I invest selectively in businesses where my experience can be as useful as my capital - particularly founder-led companies with strong fundamentals and meaningful growth potential.

INVEST WITH ME →

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THINK

Ideas worth debating.

I write and talk about entrepreneurship, growth, investing, life after exit, and the lessons learned - including some things you probably won't read in a business book!

EXPLORE IDEAS →

BUILT, NOT THEORIZED.

13+ years building Blue Corona from startup to exit.

What started as an idea became a 13+ year experiment in building, scaling and ultimately selling a company.

2008 - THE BEGINNING

The beginning. An idea, a laptop and the start of Blue Corona. No funding. No playbook. Just a belief that marketing should be measurable.

2009-2012 - RAPID GROWTH

From startup to #174 on the Inc. 500. We learned how to sell, hire, deliver—and discovered that growing a company creates an entirely new set of problems to solve.

2013-2020 - BUILDING A COMPANY

Growth gave way to scale: building executive leadership and management teams, putting the right people in the right seats, and creating the processes and technology needed to grow without breaking.

2021 - THE EXIT

After 13+ years of building, Blue Corona was acquired by EverService. A successful exit—and the beginning of an entirely different education in entrepreneurship.

NOW - AHEAD OF NEXT

Taking what I learned building, scaling and selling a company and putting it to work as an advisor, investor and sounding board for other entrepreneurs.

GROWTH STORIES WITH BEN LANDERS

Candid conversations with entrepreneurs and leaders

Candid conversations with entrepreneurs and business leaders about growth, leadership, and the lessons learned along the way.

BROWSE EPISODES →

FEATURED ON BUILT TO SELL

The Blue Corona exit story.

The story behind building and selling Blue Corona - including what worked, what didn't, and what I learned along the way.

LISTEN TO THE EPISODE →

What are you working on?

If you’re building something ambitious, navigating a transition, or just want a thoughtful second perspective, I’d be interested to hear what you’re working on.

TELL ME WHAT YOU'RE WORKING ON →

I've built a company. Sold it. Learned a lot along the way.

WHAT I DO

BUILT, NOT THEORIZED.

Candid conversations with entrepreneurs and leaders

The Blue Corona exit story.

What are you working on?